Ever notice noobs that don't seem to understand how bad they are, even to the point of thinking they are better than most players?
I've seen players with 1300 Elo say things like "I don't do well in team games - I'm actually much better."
I've seen people build huge porc fortresses in their base game after game. They inevitably get crushed, but they die last and attribute their longevity to the "fact" that they were the best player on their team.
I've seen players with all units repeatedly complain that a certain unit is OP when used against them - yet when they use the exact same unit it is easily countered and they don't understand why.
I've heard players say that Elo means nothing in team games, regardless of the fact that the players with the highest win percentages also have the highest Elo ratings. Heck, that's basically what defines Elo in the first place.
I've dealt with players who fail in the same way over and over but refuse to change their strategy. It's like they have no ability to learn from trial-and-error. It's all error, no trial.
Anyways, there's a reason for this phenomenon. It's called the Dunning-Kruger effect. The gist of it is that when a person's skill at almost any task is low enough, they can no longer recognize that they are bad at that skill. They have such a low understanding of what it means to be "good" that they can't even recognize that they are bad.
In meme form:
http://troll.me/what-if-im-retarded-but-everyone-is-playing-along-so-i-have-no-idea/In the Dunning-Kruger studies, they tested people on 4 different subjects, showed them their scores, and asked the subjects to estimate their performance relative to their peers. Incompetent testers, scoring in the 12th percentile, actually estimated themselves as falling in the 62nd percentile. That's a huge difference! They weren't just slightly inflating their skill level - they moved themselves from "bottom of the bucket" to "better than average"!
It's not just limited to ZK - you'll see this in any form of online gaming. Less than a week ago I spoke on my experiences with noobs in World of Warcraft. I'm positive that many of the poor players I raided with fall into the range of the Dunning-Kruger effect.
Anyways, this certainly doesn't solve any problems but it does explain why noobs consistently refuse to take advice because they "know they are right". They probably literally believe that they are better than average.